Kajabi vs Thinkific cost
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Fees change; confirm on the vendor's pricing page before buying.
Thinkific Start ($109) costs $70 a month less than Kajabi Basic ($179), and both process at 2.9%, so Thinkific costs less at every revenue level. At the top tier the prices match ($499 each), and Kajabi Pro's 2.7% processing is 0.2 points below Thinkific's 2.9%. Thinkific's figures here are per secondary sources.
| Platform / plan | Eligibility | Monthly price | Annual billing / month | Platform fee | Native processing | Own gateway surcharge | Verification / confidence | Sources / notes |
|---|---|---|---|---|---|---|---|---|
| Thinkific / start | eligible | $109.00 | $82.00 | 0% | 2.9% + fixed fee unknown, assumed $0 | 2% | Last verified: 2026-10-21 partly from secondary source | Vendor pricing Prices and 2.9% Thinkific Payments rate read from pricing page (FAQ: 'in line with other processors like Stripe and Paypal at 2.9%'); page gives no fixed cents (support search snippet says 2.9% + 30c US/CA, not fetched). No platform revenue share. Own-gateway surcharge 2.0% comes from a support.thinkific.com search snippet (article 22383950439575 returned HTTP 403 on fetch) -> secondary; applies to Stripe, PayPal 'in future', waived above $1M sales/calendar year. PayPal not available on Start per pricing table. No free plan; 30-day trial. Own-gateway surcharge (2/1/0.5%) is from an official-domain search snippet; support page returned 403. Verify manually. Secondary fields: own_processor_surcharge_pct, native_processor.fixed_cents |
| Thinkific / grow | eligible | $219.00 | $164.00 | 0% | 2.9% + fixed fee unknown, assumed $0 | 1% | Last verified: 2026-10-21 partly from secondary source | Vendor pricing Same sourcing as Start. Surcharge 1.0% from support.thinkific.com search snippet only (secondary). PayPal accepted on Grow. Own-gateway surcharge (2/1/0.5%) is from an official-domain search snippet; support page returned 403. Verify manually. Secondary fields: own_processor_surcharge_pct, native_processor.fixed_cents |
| Thinkific / expand | eligible | $499.00 | $374.00 | 0% | 2.9% + fixed fee unknown, assumed $0 | 0.5% | Last verified: 2026-10-21 partly from secondary source | Vendor pricing Same sourcing as Start. Surcharge 0.5% from support snippet (secondary). Support table also lists a 'Basic' plan at 5.0% and 'Plus: no fee at this time', but no Basic plan appears on the pricing page; Plus is contact-sales. The '0.7% TP fee' in r14 was not found on any page. Own-gateway surcharge (2/1/0.5%) is from an official-domain search snippet; support page returned 403. Verify manually. Secondary fields: own_processor_surcharge_pct, native_processor.fixed_cents |
| Kajabi / basic | eligible | $179.00 | $143.00 | 0% | 2.9% + $0.30 / sale | 2% | Last verified: 2026-10-21 verified from vendor page 2026-10-21 | Vendor pricing Kajabi Payments US card rate 2.9% + $0.30 on Basic (rate is tiered by plan). 'Any 3rd Party Payment Provider Fees (not using Kajabi Payments)' 2% on Basic; footnote: 'Excludes PayPal & Kajabi Payments. Subject to additional fees from selected payment provider.' FAQ: 'Kajabi does not take a revenue share'. No Kickstarter plan on page; 'Business Launch Kit' is a 14-day trial converting to Growth monthly. Secondary fields: none recorded |
| Kajabi / growth | eligible | $249.00 | $199.00 | 0% | 2.8% + $0.30 / sale | 1% | Last verified: 2026-10-21 verified from vendor page 2026-10-21 | Vendor pricing Kajabi Payments 2.8% + $0.30 (US entities). Third-party provider fee 1%, excludes PayPal. Secondary fields: none recorded |
| Kajabi / pro | eligible | $499.00 | $399.00 | 0% | 2.7% + $0.30 / sale | 0.5% | Last verified: 2026-10-21 verified from vendor page 2026-10-21 | Vendor pricing Kajabi Payments 2.7% + $0.30 (US entities). Third-party provider fee 0.5%, excludes PayPal. Secondary fields: none recorded |
Illustrative annual costs
Annual billing, average sale $100. These estimates use the fee data above and do not assess product features or payment-provider eligibility.
$25,000.00 annual revenue · native processing
| Platform / plan | Eligibility | Subscription / year | Platform fee / year | Processing / year | Gateway surcharge / year | Total / year | Effective take | Status / assumptions | Verification / confidence |
|---|---|---|---|---|---|---|---|---|---|
| 1. Thinkific / start | eligible | $984.00 | $0.00 | $725.00 | $0.00 | $1,709.00 | 3.636% | eligible; fixed fee unknown, assumed $0 | Last verified: 2026-10-21 partly from secondary source |
| 2. Kajabi / basic | eligible | $1,716.00 | $0.00 | $800.00 | $0.00 | $2,516.00 | 6.864% | eligible | Last verified: 2026-10-21 verified from vendor page 2026-10-21 |
$100,000.00 annual revenue · native processing
| Platform / plan | Eligibility | Subscription / year | Platform fee / year | Processing / year | Gateway surcharge / year | Total / year | Effective take | Status / assumptions | Verification / confidence |
|---|---|---|---|---|---|---|---|---|---|
| 1. Thinkific / start | eligible | $984.00 | $0.00 | $2,900.00 | $0.00 | $3,884.00 | 0.684% | eligible; fixed fee unknown, assumed $0 | Last verified: 2026-10-21 partly from secondary source |
| 2. Kajabi / basic | eligible | $1,716.00 | $0.00 | $3,200.00 | $0.00 | $4,916.00 | 1.716% | eligible | Last verified: 2026-10-21 verified from vendor page 2026-10-21 |
More fee references
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- Thinkific Payments vs your own Stripe